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Featured products

Repair Leave-in ConditionerRepair Leave-in Conditioner
Sale price€9,50
Curl ConditionerCurl Conditioner
Sale price€8,00
Curl CreamCurl Cream
Sale price€8,00
Curl MasqueCurl Masque
Sale price€8,00
Curl ShampooCurl Shampoo
Sale price€8,00
Dry Heat ProtectionDry Heat Protection
Sale price€8,00
Dry Volume SprayDry Volume Spray
Sale price€8,00
Heat Protection SprayHeat Protection Spray
Sale price€4,00

All products

Discover effortless, professional-quality haircare made in Sweden. By Veira offers a complete range of vegan, sulfate- & paraben-free products designed for every hair type and concern — from repairing and hydrating treatments to volume-boosting, curl-defining, and scalp-soothing care. Each formula is enriched with active ingredients like Pro-Vitamin B5, Peptides, Biotin, and natural oils to deliver salon-level results at an accessible price point.
All products are color-preserving, cruelty-free, and produced in our own solar-powered factory in southern Sweden — for hair that looks good, feels good, and does good.

37 products

Heat Protection Spray 150 MLHeat Protection Spray 150 ML
Sale price€8,00
Repair ShampooRepair Shampoo
Sale price€8,00
Repair ConditionerRepair Conditioner
Sale price€8,00
Silver ShampooSilver Shampoo
Sale price€8,00
Silver MasqueSilver Masque
Sale price€9,50
Silver Conditioner
Sale price€8,00
Curl ConditionerCurl Conditioner
Sale price€8,00
Curl ShampooCurl Shampoo
Sale price€8,00
Curl CreamCurl Cream
Sale price€8,00
Salt SpraySalt Spray
Sale price€8,00
Volume ShampooVolume Shampoo
Sale price€8,00
Volume ConditionerVolume Conditioner
Sale price€8,00
TRAVEL SIZERepair Conditioner 100 ml
Sale price€4,00
NewPro Growth SerumPro Growth Serum
Sale price€10,50
newMiracle Hair OilMiracle Hair Oil
Sale price€10,95
NewDetox ShampooDetox Shampoo
Sale price€7,95
NewScalp Care ScrubScalp Care Scrub
Sale price€10,50
TRAVEL SIZESilver Shampoo 100 MLSilver Shampoo 100 ML
Sale price€4,00
Silver Leave-in treatmentSilver Leave-in treatment
Sale price€8,00
Silver Conditioner 100 MLSilver Conditioner 100 ML
Sale price€4,00
NewScalp Care ShampooScalp Care Shampoo
Sale price€9,50
NewScalp Care MasqueScalp Care Masque
Sale price€9,50
NewScalp Care ConditionerScalp Care Conditioner
Sale price€9,50
TRAVEL SIZERepair Shampoo 100 ml
Sale price€4,00
Repair SerumRepair Serum
Sale price€9,50
Repair Masque 75 mlRepair Masque 75 ml
Sale price€4,00
TRAVEL SIZERepair Masque
Sale price€8,00
Moisture ShampooMoisture Shampoo
Sale price€8,00
Moisture MasqueMoisture Masque
Sale price€8,00
Moisture CreamMoisture Cream
Sale price€8,00
Moisture ConditionerMoisture Conditioner
Sale price€8,00
Travel sizeHeat Protection SprayHeat Protection Spray
Sale price€4,00
NEWDry Volume SprayDry Volume Spray
Sale price€8,00
NEWDry ShampooDry Shampoo
Sale price€8,00
NEWDry Heat ProtectionDry Heat Protection
Sale price€8,00
Curl MasqueCurl Masque
Sale price€8,00

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We're here to help

Frequently asked questions

What hair products do I actually need?

A core
hair routine includes a shampoo, a conditioner, a weekly masque, a leave-in
or heat protectant, and a styling product. Add targeted treatments — scalp
serum, hair oil, bond-builder — based on your specific concerns.

How do I build a hair care routine?

While no shampoo can fully reverse damage, the right formula can significantly improve hair condition. By Veira shampoo helps strengthen the hair fiber, reduce breakage, and improve shine with consistent use.

Which hair products work best together?

Hair often feels dry due to harsh sulfates that strip natural oils. Switching to a sulfate-free shampoo like By Veira helps maintain hydration and prevents that tight, dry feeling after washing.

In what order should I apply hair products?

Apply in
this order: shampoo, conditioner or masque (rinse), leave-in, heat
protectant, styling cream or mousse, gel if used, then a finishing oil or
serum. Work from lightest to heaviest and from wet-hair products to dry.